Developing product and marketing strategies which drive growth

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We inspire action in our clients through creative collaborative thinking

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Working nationally and internationally

We’ve been doing it for over 30 years

The Team

We believe in the collective strength of individuals. Our dedicated team make BDA London what it is.

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Dave Edgar & Barbara Hardinge

Co-founders & CEO’s

For over 30 years, Dave Edgar and Barbara Hardinge have led the BDA London team, developing new and innovative processes which have contributed to the success of national and international retailers and brands. Developing growth strategies which minimise risk for clients including Sears USA, Kangol Holdings International and M&S.

Under their direction, BDA London has maintained long term successful relationships with clients including The Foschini Group, South Africa, where strategic repositioning of their womenswear, menswear, sportswear and homeware retail brands has led to growth and increased profits.



Rachel Senior

Creative Director

Rachel is an experienced creative director with experience across multi-channel retailing, brand & product development, creative delivery and change management.

Rachel’s 20+ years of experience, in the premium and value sectors, has played a key role setting and delivering strategies for global retailers.



Chris Brown

Marketing Director

For the last 25 years, Chris has worked nationally and internationally with a variety of retail brands, and gained valuable experience in different market sectors, from high st to luxury brands; and across women’s, men’s, kid’s fashion and home & beauty.

Chris has an holistic approach to design, believing one to one communication and inspiration is vital for a brand to succeed in an increasingly brand dominated market.



Robyn Shaw

Studio and Operations Manager

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Terrie Isaac

Senior Project Manager

Shoe Man

Justin Duffy

Senior Project Manager


Hannah Richards

Project Manager


Danny Williams

Creative Consultant


Rachel Arkinstall

Project Manager


Alice Warner

Assistant Creative Consultant

Post It

Angela Cann

Senior Designer


Mollie O’Beirne

Assistant Creative Consultant


Kayla Pretorius

Assistant Creative Consultant


Bella Rae

Graphic Design & Marketing


Chloe Tomalin

Assistant Creative Consultant


Rhys Dando

Graphic Design & Marketing


Lucia Picerno

Senior Designer


Katie Pask

Studio Co-ordinator


Mayra Molina

Accounts Assistant