Berlin Retail: Adidas Knit for You Pop Up
Adidas’ Knit for You pop up at Bikini Berlin takes product personalisation to the next level. Until February this year, customers can create and watch a fully fashioned, merino wool, jumper being made on site in just a few hours. There are limits to the standard fit blocks, but once you apply your tailored sizing and pattern choice the options are endless.
With the help of the Adidas technicians and an individual assessment unit which scans your body for measurements, you simply choose a camouflage pattern based on a digital recording, or a stock supply and apply your choice of scale and colour. The design is then sent digitally to the on site workshop where the pattern is knitted up by machine and then finished by hand. Lead times are as little as three hours depending on how busy they are but 24 hours is usually recommended. Not bad if you have a spare €200.