Berlin Tradeshows: Indigo People at Selvedge Row
Growing in momentum following the collapse of mainstream Berlin tradeshow Bread & Butter, Selvedge Run returned to the German capital last week playing host to an impressive range of high quality crafted menswear and denim brands.
Our stand-out brand from Selvedge Run was without a doubt Indigo People. The clue is in the name – Indigo People create beautifully dyed indigo goods, using traditional artisan techniques.
What made this brand stand out was the obvious passion and immersive educational experience the guys brought to their stand. As we watched the hand dying techniques performed, and the tones gradually developing in front of us with each dye, it became clear what a dedicated and labor intensive process these expertly crafted goods go through.