Erdem x H&M - Auckland, New Zealand

We can confidently say everyone has been waiting in anticipation for the Erdem x H&M capsule collection to be launched as a huge social media hype generated tons of posts, short films and campaigning world-wide.

This floral fantasy in NZ opens doors to a dream world as an overload of dark florals were placed across the room, creating a whimsical aura, complimenting and emphasising the beauty of the signature floral prints found across the collection.

Ladies wear consisted of soft fabrications with feminine silhouettes, providing an understated glamorous look. Menswear mirrored similar features with a more masculine approach by the rich use of dark ink tones and bright florals on midnight hue bases.

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The overall look & feel gave off a bourgeois element as garments displayed classic vintage-styled details remixed into a high-end aesthetic.

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