London Retail: Liberty Relaunch Menswear

Be sure to pop into the menswear department of Liberty which recently underwent its first major makeover for a number of years.

An extra 1000sq ft of shop floor has been opened out and revamped, creating a juxtaposition of Liberty’s traditional quirks (a lot of their original features have been kept) with a fresh and contemporary feel including details such as linear illustrated murals.

The overall shopping experience has been carefully considered, with the shopping space having been reconfigured into three clear areas – clothing, footwear and accessories, with each section having its own personality.

One of the aims of Liberty's latest refurb is to attract a younger consumer, with a big focus on driving a lower entry level of product, which will be helped by the addition of over 20 new brands to sit amongst their casual and smart collections.

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