London on Air - Nike Lab

March 22 - April 19 see's Nike host their “ON AIR” workshops in selected major cities across the world and if you are lucky enough to get through an extremely over subscribed application process, the chosen participants are given the opportunity to experience what it’s like to be a Nike designer. Given the task of remixing and re-designing one of ten Air Max silhouettes, including the 1, 97, 98, TN, and more.

BDA visited the London event, which saw judges Skepta, designer Mini Swoosh, Nike senior design director Nate Jobe, and Nike creative director of colour Courtney Dailey proceeding. With the winning Air Max being created by Nike at a future date, and the designer will travel to the Nike campus in Oregon.

Nike commissioned long term partners Hotel Creative - the team behind previous showcases such as The One Star Hotel, to brand the workshop event and exhibition experience. So If you've got a spare hour we definitely recommend taking a trip to Shoreditch, its worth it just to take a look at the curated Air Max space, including special Mains capsule from Skepta. 

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London Nike ON AIR - Workshop

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