WOOLOVERS

A British brand that's passionate about style, colour and natural fibres. Established in 1989, their aim is to attract a new modern customer seeking everyday style, colour and value. We worked closely with customer focus groups to learn what was important to them: classic styles and wardrobe staples, with inspiring newness and choice.

WoolOvers has a strong lifestyle focus and product authority, delivered with a friendly, conversational, yet authoritative tone of voice.

Wool 1A Wool 1B
Wool 1C Wool 1D
Wool 1E Wool 1F
Wool 2
Wool 3A Wool 3B
Wool 3C Wool 3D
Wool 4