Uk Retail: Black Friday
Today see’s the return of Black Friday weekend. With predicted sales of £2bn in the UK, 1 in 4 people spending an average of £203 and over 50% of sales anticipated to take place online to avoid the chaos seen in stores in 2014, it’s set to be the biggest trading weekend of the year. We take a look at the high street and how retailers are marking the occasion.
Most retailers are extending promotional offers over the duration of the weekend to maximise their pulling power. In the lead up to Asos’s ‘Black Friday Weekender’, customers were directed to Asos outlet before revealing the big discounts on Thursday.
With their new brand launch not far behind them, Warehouse are keeping things simple with a sophisticated look and feel and a flat 30% off everything.
Some retailers have opted to do things differently this year, with H&M launching the ‘Black Friday Collection’, a curated selection of black items, without showing the discounted prices.
Jigsaw have boycotted the event entirely, rather using the weekend as an opportunity to make a brand statement, highlighting their brand values of quality and honesty with their #OURFRIDAY ‘reduced by nothing, standing for something’ campaign. No discounts have been offered and instead the website marked the occasion by celebrating the craftsmanship that goes into their collections.