We're partners

The Team

For over 30 years, we've helped transform businesses by delivering strategies that manage risk and deliver increased profit margins. We understand our client's culture. It makes us natural partners, and allows us to collaborate with an outside perspective to deliver their vision.

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Dave Edgar & Barbara Hardinge

Co-founders & CEO’s

For over 30 years, Dave Edgar and Barbara Hardinge have led the BDA London team, developing new and innovative processes which have contributed to the success of national and international retailers and brands. Developing growth strategies which minimise risk for clients including Sears USA, Kangol Holdings International and M&S.

Under their direction, BDA London has maintained long term successful relationships with clients including The Foschini Group, South Africa, where strategic repositioning of their womenswear, menswear, sportswear and homeware retail brands has led to growth and increased profits.

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Rachel

Rachel Senior

Creative Director

Rachel is an experienced creative director with experience across multi-channel retailing, brand & product development, creative delivery and change management.

Rachel’s 20+ years of experience, in the premium and value sectors, has played a key role setting and delivering strategies for global retailers.

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Robyn Shaw

Studio and Operations Manager

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Terrie Isaac

Senior Project Manager

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Justin Duffy

Senior Project Manager

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Rachel Arkinstall

Project Manager

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Alice Warner

Assistant Creative Consultant

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Mollie O’Beirne

Assistant Creative Consultant

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Kayla Pretorius

Assistant Creative Consultant

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Bella Rae

Graphic Design & Marketing

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Chloe Tomalin

Assistant Creative Consultant

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Rhys Dando

Senior Designer

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Lucia Picerno

Senior Designer

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Katie Pask

Studio Co-ordinator

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Mayra Molina

Accounts Assistant