END Launches in London

END clothing took its first step into the south of the country by opening its third and biggest store. The concept behind the space sticks to the same formula of the existing stores, based in Newcastle and Glasgow. The store space is bright and features a minimal pallete of 4 different materials combined with impactful use of greenery, elevating the whole experience.

The store offers a refined shopping experience with each high-end brand receiving a stand alone area with varied levels of purchasing, it will be interesting to see how the store evolves and if each area rotates or if each brand will keep the designated space. In our current market there is no doubt that the store will be a success.

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Following on from the Newcastle design the store also boasts huge window displays dedicated to its footwear offer, whilst creating great visual impact we wonder how this aids or complicates the purchase of sneakers.

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