Harrods' Superbrands Menswear Launch

Harrods have finally unveiled their new menswear superbrands hall featuring Prada, Dior, Louis Vuitton, Fendi, Berluti, Tom Ford and Valentino offering a new, more personal luxury experience for men in store.

Here is what we think...

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We love how these boutiques take customer service to a whole new level. The super brands hall doesn't feel like the traditional department store set up. It's fresh, refined and re-invigorating the department store luxury shopping concept.

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Traditional opulence meets luxury street style culture in the Harrods super brand boutiques with high shine fixtures and fittings, limited product availability and one to one customer service.

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With the menswear market continue to grow, it's great to see the menswear retail offering expanding and offering more in-store services.