Introducing Afound

Already busy preparing to launch Nyden this year (read about it here), H&M are also getting ready to open another brand 'Afound' later in 2018.

Although they seem to be rapidly growing their online and social media presence, all we know so far is that they’ll be launching in Malmö, Sweden as well as online and are a contemporary take on an outlet. In their own words, “We’re all about giving great fashion new life! We will offer fantastic deals on carefully selected fashion brands” and will offer everything from designer clothes to homeware at “peachy prices”.

To be the first in the know follow them on all their socials and keep an eye on them here.