London Retail: United Colours of Benetton's new flagship

Having moved down the street from their previous home, Italian brand Benetton has opened its new 16,000sq ft flagship on Oxford Street, carefully positioned to profit from the Elizabeth Line's impending opening. 

The store space feels modernised, a stark contrast from it's previous handwriting, as natural materials of wood and stone are complimented by floor to ceiling LED screens.
In a big move on from their previous flagship, the store is a lot more technologically advanced as customers can view the full collection through interactive tables, whilst traditional till points are replaced with payment stations dotted around the shop floor.

Keep an eye out on our instagram for further updates of this impressive opening.


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