Pantone Colour Of The Year 2020

Some say Pantone are playing it safe or have even been so bold as to call it out as ‘boring’, but the Pantone Colour of the Year for 2020, Classic Blue, has some serious psychological undertones. A colour that offers stability and safety in what are extremely uncertain times. Timeless, season-less and genderless, a shade that can be used across all product types from fashion and interiors to automotive and tech.

The colour team at BDA London love the versatility of the shade; the colour can be applied across a range of materials with the same richness and sophistication whether applied to matte, lustrous, woven or knit fabrics. Classic Blue has longevity and transitions with ease between seasons. Blue presents a stable foundation for a colour palette and works perfectly in a tonal palette of similar hues or contrasted against other shades. Classic Blue compliments so many other colours, and we believe there is much potential in its application.

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‘As we transition into a new decade, classic blue offers stability and dependability. A totally global colour that transcends all product categories. A shade that is genderless, trans-seasonal, works well with textures, brings something new to all industries.'

David Shah, View Publications

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