Superdrug's Vegan Pop Up Shop

Housed in Box Park, Shoreditch, drugstore retailer Superdrug have launched a three month pop up vegan store, responding to the current wave of consumer trends aiming to eliminate bi-produce of animals within ranges.

Covering health, beauty and haircare, Superdrug have curated a small selection of their vegan offering to appear in the 10 metre space.

The streamlined product offering and considered branding and packaging sits neatly within the stores simple store design, allowing the products to be hero. The brand identity remains the same as permanent stores, with consistent POS being used across all product offerings. 

It's great to see a high street retailer targeting their product offering in such a direct way. We can't wait to see if the Superdrug Vegan concept becomes a more permanent fixture for the brand, or develops beyond a pop up concept to a wider roll out.

100% Animal Free, Vegan Drugstore

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A pop up space targeting vegan customers.

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A less is more, curated product offering.

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