The Death of Fur in Fashion

The anti-fur debate is reaching a fever pitch with this September London Fashion Week going fur-free and, LA has become the USA’s second major city, after San Francisco, to announce a ban on fur beginning in January 2019; is the tide finally changing on the use of fur in fashion?

Western consumer habits are changing and brands are now reflecting this, the Fur Free retailer scheme has over 930 members to date from luxury brands to high street multiples.  Burberry has recently renounced the use of fur to join the ranks of Gucci, Armani, Calvin Klein, and Versace.  Luxury retailer, Net-a-porter has removed any real fur items from its site and only carries faux fur styles. Fashion publications are also beginning to follow suit, earlier this month InStyle magazine officially banned fur from their editorials and will no longer accept advertising containing real fur.   With luxury retailers and publications also stipulating their concern over real fur more brands are likely to follow suit to maximize sales platforms and consumer visibility.

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Young designers and conscious millennial influencers have had a part to play in the changing shift. UK label Shrimps has made faux fur desirable since their inception using bright and bold colours to create striking outerwear quickly adopted by celebrities and the street style set. With young people being more outspoken than ever before and harnessing the power of their voice through social media consumers have begun to follow their lead, boycotting brands showing fur and looking for fun faux alternatives.

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Fur Free Fashion Bdalondon Peta Ireland Basinger Baldwin

Despite the conversations and change in media attitude, 2017 Global retail sales of fur generated $30 billion, with more than ½ of those sales coming from China alone.   The Chinese fur market had boomed as the country’s rich look to showcase their wealth, in cities such as Shanghai and Beijing Luxury shoppers still want to purchase fur as a status symbol.

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However, with luxury brands renouncing fur in ever-increasing numbers young brand-conscious shoppers are likely to follow the lead of their favoured labels such as Gucci. This would inevitably mean the downward trend is likely to hit the Chinese market too.

Fur Free Fashion Bdalondon  Versace  Burberry

After some high street retailers were found to be selling real fur incorrectly labeled as faux, in June this year, the UK government has started an inquiry into the sale of fur. The inquiry is calling for a public debate on a total ban on the fur trade in the UK.  The UK was the first Eu country to phase out fur farming in 2000, but could the UK become the first country in the world to ban the sale of fur? Watch this space!