The Lifestyle Lab

Having popped by White City to check on how the latest retail expansion is going at Westfield, the BDA London team were fortunate enough to catch the Lifestyle Lab pop-up which was pulled together for a bank holiday special.

With a massive focus on wellbeing, Westfield teamed up with Instagram sensation Joe Wicks, aka The Body Coach, for a four day event, encouraging visitors to take part in free fitness classes (run by Lululemon, Gymbox and Joe himself), gain advice on cooking and nutrition from professionals whilst monitoring personal antioxidant levels with Nobel Prize winning technology Pharmanex.

Westfield continue the trend of tapping into experiential retail, creating moments to remember as part of a visit to the mall whilst also representing the importance of community with all proceeds and fees from the event donated to charity.

Don’t worry if you missed out, Westfield plan to launch a second pop-up at their Stratford location in June. Keep your eyes peeled.

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