Tradeshow Takeaways: Bluezone SS19

The BDA London team collaborated with View Publications at Munich Fabric Start’s spring summer 19 edition of Bluezone to present a live showcase of View Two magazine’s denim archive from issue 24, which is available now via Mode Information.

Bluezone showcased a strong selection of international denim mills and manufacturers, each showcasing the latest technical advances and styling updates for the spring summer 19 season. Here, we wrap up our key takeaways from the fair.

The New Distressing

Distressing updates come through in two key directions. Textural repeat patterns are created through punching, raw edged panelling and cut-loop drop stitch weaves, while more extreme looks are found in heavily shredded textures, applied all over or as trims.

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Colour Revival

Saturated vivid blues indicate the return of coloured denim for the spring summer 19 season, inspired by the rereleased Wrangler X Peter Max collaboration. Bright aqua tones and purple cast cornflowers are key, while a bolder colour statement comes through in washed back red tones. 

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Not as they seem

These authentic, rigid looking denim fabrics are not as they seem. With the look of a much heavier denim, these fabrics are deceivingly soft and fluid, offering the look of authentic vintage denim with the advantage of improved comfort and fit.

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An ever increasingly important topic of conversation and the centre of marketing messages across the fair, denim mills are focussed on pushing boundaries when it comes to sustainability and environmentally aware collections. Recycled, post-consumer waste fabrics continue to be key, while there is a growing focus on eco-friendly dyeing and finishing processes that include natural dyes, laser washes and Naveena’s ‘thirst-free’ denim, which is exposed to lab-created o-zone conditions, using no water, chemicals or steam.