The Key Influences to Introduce the Theme
We highlight the drivers behind the theme, from conceptual projects and innovations to key cultural references.
Inspiration to Set the Scene
Our overriding look and feel pages bring together inspirational mood imagery, and the key design elements of the theme, to inspire, and inform.
Your Complete Colour Toolkit
Fully referenced colour palettes are supported by core seasonal tones and trend highlights specific to older, and younger, boy's and girl's collections. Harmonies showcase key colour pairings.
Comprehensive trend direction 2 years ahead of the season
The Bigger Picture
An introduction to the season, outlining key shifts in consumer behaviour, specific to the market. These overarching ideas are set to impact the market throughout the course of the season.
The Season's Must-Haves
Highlighting the key overarching design elements of the season, from must-have colours to details and items. This is your must-have checklist for the season.
Key Fabric Directions
An edit of the must-have fabric directions for each theme. Featuring up-close fabric photography and commercial design executions.
Trims & Details
Showcasing key trims and finishing details, from hardware and fastening updates to directional design details.
Tactile Fabric Pack Add-on
Upgrade your digital trendbook with the addition of a tactile fabric pack. Featuring a selection of physical seasonal fabric swatches, curated by theme. Complete with essential mill and composition info. Once the trendbook is purchased, an exclusive l ink will be sent to your inbox with the option to purchase the add-on.
Print & Pattern Design Stories
The key print and pattern themes, split out for older and younger ranges, including all-overs, graphic placements, and inspiration for novelty capsules.
Product Capsules
Focussed design capsules, highlighting key product areas specific to each of our five seasonal themes. Designed to be applied to your range build, and to guide your seasonal marketing, and visual merchandising.
The Season's Uniforms
The defining looks for the season, highlighting key outfit builds across both younger and older age ranges.
