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We are fashion retail specialists focused on trend forecasting, product & brand strategy.

We believe that information without context is just noise. We create bespoke solutions that cut through the noise, distilling mass insights into those that matter most for your brand.

We enable better, faster decision-making.

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Trendhub is the ready-to-buy trend division of BDA London.

BDA London are fashion and lifestyle retail specialists providing tailored advisory for brands across trend forecasting, product, and brand strategy. Our Trendhub suite offers comprehensive trend direction

2 years ahead of the season.

How We Can Help You


We put the bigger picture at the heart of everything we do. We explore global design influences, product innovations and consumer insights to inform our seasonal macro trends.


Delivering seasonal trend, design and merchandising support. This can range from trend forecasting and product direction to complete design assistance.


We work with you to build tangible solutions that are relevant to your brand. We combine consumer and market intelligence to deliver retail strategies that are fulfilled through a commercial and operational lens.


We can deliver one-off presentations to your team, bringing together bigger picture thinking and key macro influences in order to inspire and inform.


Working collaboratively, we deep-dive into the area(s) of your business where you need additional support. Working together, we can identify key opportunities to strengthen your business.


We can support your team to deliver brand and product extensions, a brand refresh, or a complete brand overhaul.


Our digital trendbooks provide a comprehensive guide for the season. We outline the fundamental shifts in consumer behaviour, providing in-depth context to our seasonal stories.


We produce retail, tradeshow, and catwalk reports that highlight the key shifts and

must-have products across categories.

Featured Webinars


A look ahead into the upcoming fashion trends on colour, fabric, pattern and print directions for SS23.

In our future-facing event we shared the upcoming trends set to impact the fashion industry in the Spring Summer 2023 season. We look at the trends and themes across Menswear, Womenswear and Kidswear.


The events of the pandemic shook the industry and changed life as we knew it. Before 2020, it was inconceivable to think that so much could change so dramatically within such a short space of time. But even before the pandemic, the nature of trend forecasting was evolving, and the way trends came to be, developed, and landed was changing. 

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