THE BIGGER PICTURE
Each of our trend books starts with a digestible introduction to the season, outlining key shifts in consumer behaviour specific to the market. These overarching ideas are set to impact the home market throughout the season.
Below, we share an exclusive overview of the overarching ideas that will shape the SS25 season for Home:
GOING SOLAR - A renewed focus on the energy-giving and healing rays of the sun is informing colour, architecture and product design.
HOME BIOME - Residential and commercial spaces are being re-imagined as part of broader eco-systems. Rather than separating humans from the elements, new approaches welcome a little wildness into the built environment.
OPTIMISING DESIGN - Consumers, designers and tech developers are re-examining how homes work, using technology to create more inspiring and efficient spaces.
THE SEASON’S THEMES
Following our big ideas and seasonal must-haves, you’ll discover our key themes, featuring key influences, a complete colour toolkit, form and style direction, curated print and pattern stories, original print collections and product capsule ideas to support your range-building and marketing directions for the season. Each theme is rounded off by a concise trend checklist.
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