Here's what's got us talking this week...
Copenhagen Fashion Week x Youtube
Copenhagen Fashion Week and Youtube have paired to elevate the SS22 catwalk season, making the shows more accessible to a global audience. Copenhagen Fashion Week will run from the 10th-13th August, championing sustainability, innovation and positive change, with the Youtube collaboration amplifying the voices of designers on a global scale.
Public Desire Opens First Store
Footwear brand Public Desire has opened its first store in the Al-Nakheel Mall, Saudi Arabia, featuring luscious pink interiors and new virtual try-on technology. Opened by Saudi Arabian-based franchise retailer Alhokair, the Manchester-based brand considers this a crucial next step, aiming to establish itself as the go-to for fashion-forward buyers seeking affordable prices.
Selfridges Pre-Loved Wedding Pop-Up
Selfridges has unveiled a vintage wedding pop-up concept named Resellfridges that will offer pre-loved products from iconic brands. The pop-up will last for five weeks and feature second-hand wedding outfits and accessories, including vintage wedding rings and upcycled suits. The space also includes a repair and upcycling service as consumers look to celebrate weddings in a more earth-conscious way.
Foot Locker's Acquisitions
Foot Locker is acquiring WSS and Atmos for $750 million and $360 million retrospectively in cash deals. Foot Locker has selected WSS for its differentiated customer base and retail estate portfolio with a neighborhood-based store model promoting high community engagement. Meanwhile, the companies acquisition of Atmos will broaden its reach in Japan and extend its top-tier offering as Foot Locker boosts its global position.
Louis Vuitton Launches Art Video Game
Louis Vuitton celebrates its 200th birthday with an art video game that amalgamates NFT art and brand heritage. The video game nods to the journey of the brand’s founder through its quests across fantasy locations inspired by cities around the world. Art is dominant across the game, from the monogrammed protagonist character to the 30 NFTs created by digital artist Mike ‘Beeple’ Winkelmann, as this unique anniversary celebration successfully draws from heritage while championing future innovation.
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