Trendhub is the ready-to-buy trend division of BDA London.
Curated by the BDA London Trendhub team, our digital trendbooks provide a comprehensive guide for the season. Informative and inspirational, our products offer commercial and tangible directions that can be translated across product design, marketing and merchandising.
Within each book we outline the fundamental shifts in consumer behaviour, relevant to the market, providing in-depth context to our seasonal themes. Each theme comprises colour palettes and key colour harmonies, print direction, product capsule inspiration, and the must-have looks. Also included is a complete digital image library, and from SS23, a suite of original and fully editable print and graphic artworks, and key item CADs.
We also offer a range of add-on products, including a physical fabric pack and colour expansion pack. These supporting products expand the digital trendbook to further aid design and product development.
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