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TRENDHUB DIGITAL TRENDBOOK

TRENDHUB IS THE READY-TO-BUY TREND DIVISION OF BDA LONDON.

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WHAT

Curated by the BDA London Trendhub team, our digital trendbooks provide a comprehensive guide for the season. Informative and inspirational, our products offer commercial and tangible directions that can be translated across product design, marketing and merchandising.

WHY

Trendhub is smart forecasting that combines the what, the how, and - most importantly- the why of the season. Each trend is anchored in changing consumer preferences, emerging design and innovation, to give a solid basis for exciting new product.

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HOW

Trendhub combines the insight and expertise of BDA London’s dynamic consultancy work with a big-picture view of the market and the season. Each unique theme within the book is then translated into actionable product ideas. Our experienced teams can then tailor trends to your particular brand through our bespoke service.

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ACTIVE AW23/24

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AVAILABLE NOW

Curated by the BDA London Trendhub team, our digital trendbooks provide a comprehensive guide for the season. Informative and inspirational, our products offer commercial and tangible directions that can be translated across product design, marketing and merchandising.

Image by Photo Boards

COLOUR AW23/24

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AVAILABLE NOW

Trendhub Colour is our introduction to the new season, setting the tone for what's to come.

Use this book to kickstart your creative  planning for the season, and dive into our market specific digital trendbooks - Womenswear, Menswear, Kidswear, Home and Activewear - for a greater understanding of colour usage, material, detail, form and style.

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Submitted

Trendhub is smart forecasting that combines the what, the how, and - most importantly- the why of the season. Each trend is anchored in changing consumer preferences, emerging design and innovation, to give a solid basis for exciting new product.

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