London Fashion Week Men's, housed at Truman Brewery in the heart of Brick Lane, Shoreditch brought together industry insiders for a weekend of shows, presentations and networking events in celebration of designer’s Autumn Winter 2020 collections. As ever, it was great to see fashion continue to blur the lines with other industries such as food, art and design and as the Ned Club hosted a pop up Ned inside the BFC Showspace.
Kickstarting the new year and new decade in style, The British Fashion Council started streaming all shows for the first time via live stream, further extending the reach of LFWM to an international audience via @LondonFashionWeek and the additional digital introduction of custom gifs and snap chat filters, firmly addressing the growing preference for digital first with the element of "see now buy now" still an important element.
The AW20 season saw the British Fashion Council continue to take steps towards sustainability with a collaboration with S’well and a schedule highlighting ‘sustainable’ or ‘conscious’ brands like Bethany Williams, whose New Gen supported show ‘No Recourse to Public Funds’ explored vulnerable and marginalised communities in collaboration with the Magpie Project, once again combining real world issues with the comfort sort through fashion. Creating fashion with purpose. MUNN too took the same approach with their AW20 menswear collection; incorporating designs from Korean Traditional clothing, Hanbok and utilising elements of construction and updated methods of pattern cutting, details and fabric used within a collection inspired by the Korean War in the 1950s.
Our production highlights include Bianca Saunders’ ‘Videolight’ showcase featuring dancing models in a collection exploring fluidity and her black Caribbean heritage, produced in collaboration with ISKO Denim. A show full of energy and featuring colours found in a dancehall party. 1X1 Studio, who were featured in our latest View Two future forecast publication, were a complete visual contrast to Saunders, featuring leather and knitwear in their ‘Art Of Love’ show housed at Fabric nightclub, taking the schedule from day to night.
It was a busy weekend full of inspiration and collaboration and we look forward to sharing our fashion week findings and coverage with our clients. A huge thank you once again to the BFC, the designers, their teams, security and PRs, especially: We Are Village, H Town, The London Lobby, Purple PR and Sane Communications. We’ll see you in February for London Fashion Week Women’s!
