Website & Marketing Materials Data
1.0 What personal data is being collected?
Details about visitor’s device used, browser type, language, preference, referring site, demographic, location
The number of times a user has visited the website as well as dates for the first and most recent visit
The exact time a user has accessed the website and duration of visit
Where the user came from, what search engine was used, what link was clicked on and what search term was used
When you purchase a product from our site, as part of the buying and selling process, we collect the personal information you provide such as your name, address and email address
2.0 What are the sources for collection of the data?
We do not hold special category data. Examples of personal data we store include your name, company, email address, office location, company phone number (as well as, occasionally, your mobile number or direct office phone number) and LinkedIn URL. Addresses are collected for the purpose of delivery physical product to you.
Our site operates through, and utilises, the following platforms
2.1 Google Analytics
Google Analytics and its media partners use technology such as cookies and website analytics tracking, which collect information about you in the following ways:
Google Analytics Tracking Code that logs details about the visitor’s browser and computer
Collects data on the number of times a user has visited the website as well as the dates for the first and most recent visit
Registers a timestamp with the exact time of when the user accessed the website
Registers a timestamp with the exact time of when the user leaves the website
Collects data on where the user came from, what search engine was used, what link was clicked and what search term was used
2.2 Facebook Pixel
Facebook pixel is code placed on our website. It collects data that helps track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to consumers who have already taken some kind of action to our website. Facebook reveals no personal information about the individuals that they collect through the pixel.
Device information: We collect information about the device and applications you use to access emails sent through our Service, including the following:
Your operating system
Your browser ID
Information about your system and connection
3.0 What is the purpose of collecting data?
Data collected by us is held in accordance with the Data Protection Act. All reasonable precautions are taken to prevent unauthorised access to this information. We collect this information to better understand how our website visitors use our site. Any of the information we collect may be used in the following ways:
To monitor and protect the security of the website
To measure engagement and traffic onto our website as well as compare and evaluate outcomes
To research where traffic is coming from and at what times
We rely on data collection as an organic source of research
The process provides both a baseline from which to measure and in certain cases an indication of what to improve
To improve our website and effectively respond to your experience
To send periodic mailers: the email address you provide upon subscribing, may be used to send you periodic information and updates regarding company and industry news, website updates and related service information
To administer a contest, promotion, survey or other site feature
To deliver physical or digital products to you
Note: If at any time you wish to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email we send.
4.0 How do we protect your information?
We are serious about guarding the security of your personal information and have implemented a variety of security measures to maintain the safety of your personal information. Your account is password protected with limited access via authorised employees.
5.0 Who has access to the data?
Our data collection is for in studio use only as we do not sell, trade or otherwise transfer your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, as long as those parties agree to keep this information strictly confidential.
6.0 Who will the data be shared with?
We may release information when we believe release is appropriate to comply with the law, enforce our site policies, or to protect ours or other rights, property or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing and advertising.
7.0 Who is responsible for the data?
The executive bodies of BDA London are responsible for data processing in their area of responsibility. We are required to ensure that the legal requirements, and those contained in the Data Protection Policy, for data protection are met. Management staff are responsible for ensuring that organizational, HR, and technical measures are in place so that any data processing is carried out in accordance with data protection. Compliance with these requirements are the responsibility of relevant employees at BDA London.
8.0 Data Retention
9.0 What measures are we taking to avoid the risks?
Providing an individual the ability to have control over what personal data companies collect from them and how they use it
Easily understandable and accessible information about privacy and security practices
The collection, use and disclosure of personal data to be done in ways that are consistent with the context in which consumers provide the data
Security and responsible and limited handling of personal data
Reasonable limits on the personal data that we collect and retain
10.0 Opting out & updating subscription settings
To subscribe to our website, you may subscribe either through the pop-up box that will appear when you visit our site, or via the footer of our website. By subscribing to our site, you will receive periodic emails from BDA London, email@example.com.
You may opt out of your subscription to our website by clicking ‘unsubscribe’ at the footer of any of our mailers or update your subscription settings (including your consent levels what data you share with us) by clicking ‘update subscription settings’ at the footer of any of our mailers.
Your internet browser has the in-built facility for storing small files (cookies) that hold information which allows a website to recognise your account. Our website takes advantage of this facility takes advantage of this facility to enhance your experience. You have the ability to prevent your computer from accepting cookies but, if you do, certain functionality on the website may be impaired.
Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies. You can find more information about changing your cookies settings at www.allaboutcookies.org and www.youronlinechoices.eu.
11.1 Cookies that we use
Accessibility - Allows the user access to our site through their search history
User Experience - Used to throttle the speed of requests to server
Marketing - Used by Facebook to register impressions on pages with the Facebook login button
Marketing - For the purpose of advertising, sometimes through a third party
Craft Session - Allows the backend of our website to be translated to the user
This policy was last modified on 08/06/2021.
BDA London, The Loom
14 Gower’s Walk
London, E1 8PY