PRIVACY
POLICY

Website & Marketing Materials Data

We, BDA London, are incorporated in England carrying on business as a creative agency with a product and branding focus, specialising in trend forecasting, range planning and marketing. We are committed to protecting any data that we collect in accordance with this Privacy Policy. We collect the same basic information that most websites collect by using common internet technologies such as cookies and web server logs.

 

1.0 What personal data is being collected?

 

  • Details about visitor’s device used, browser type, language, preference, referring site, demographic, location

  • The number of times a user has visited the website as well as dates for the first and most recent visit

  • The exact time a user has accessed the website and duration of visit

  • Where the user came from, what search engine was used, what link was clicked on and what search term was used

  • When you purchase a product from our site, as part of the buying and selling process, we collect the personal information you provide such as your name, address and email address

2.0 What are the sources for collection of the data?

 

We do not hold special category data. Examples of personal data we store include your name, company, email address, office location, company phone number (as well as, occasionally, your mobile number or direct office phone number) and LinkedIn URL. Addresses are collected for the purpose of delivery physical product to you.

 

Our site operates through, and utilises, the following platforms

  • Google Analytics 

  • Facebook Pixel

  • Mailchimp

 

2.1 Google Analytics

 

Google Analytics and its media partners use technology such as cookies and website analytics tracking, which collect information about you in the following ways:

 

  • Google Analytics Tracking Code that logs details about the visitor’s browser and computer

  • Collects data on the number of times a user has visited the website as well as the dates for the first and most recent visit

  • Registers a timestamp with the exact time of when the user accessed the website

  • Registers a timestamp with the exact time of when the user leaves the website

  • Collects data on where the user came from, what search engine was used, what link was clicked and what search term was used

 

2.2 Facebook Pixel

 

Facebook pixel is code placed on our website. It collects data that helps track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to consumers who have already taken some kind of action to our website. Facebook reveals no personal information about the individuals that they collect through the pixel.

 

2.3 Mailchimp

 

When you interact with an email campaign received from BDA London, we may collect information about your device and interaction with an email. We use cookies and other tracking technologies to collect some of this information.

Device information: We collect information about the device and applications you use to access emails sent through our Service, including the following:

  • IP address

  • Your operating system

  • Your browser ID

  • Information about your system and connection

3.0 What is the purpose of collecting data?

 

Data collected by us is held in accordance with the Data Protection Act. All reasonable precautions are taken to prevent unauthorised access to this information. We collect this information to better understand how our website visitors use our site. Any of the information we collect may be used in the following ways:

 

  • To monitor and protect the security of the website 

  • To measure engagement and traffic onto our website as well as compare and evaluate outcomes

  • To research where traffic is coming from and at what times

  • We rely on data collection as an organic source of research 

  • The process provides both a baseline from which to measure and in certain cases an indication of what to improve

  • To improve our website and effectively respond to your experience

  • To send periodic mailers: the email address you provide upon subscribing, may be used to send you periodic information and updates regarding company and industry news, website updates and related service information

  • To administer a contest, promotion, survey or other site feature

  • To deliver physical or digital products to you

 

Note: If at any time you wish to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email we send.

4.0 How do we protect your information?

We are serious about guarding the security of your personal information and have implemented a variety of security measures to maintain the safety of your personal information. Your account is password protected with limited access via authorised employees.

5.0 Who has access to the data?

 

Our data collection is for in studio use only as we do not sell, trade or otherwise transfer your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, as long as those parties agree to keep this information strictly confidential. 

 

Online Privacy Policy only: this online privacy policy applies only to information collected through our website and not to information collected offline.

 

Your consent: by using our site, you consent to our privacy policy.

 

6.0 Who will the data be shared with?

 

We may release information when we believe release is appropriate to comply with the law, enforce our site policies, or to protect ours or other rights, property or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing and advertising.

 

7.0 Who is responsible for the data?

The executive bodies of BDA London are responsible for data processing in their area of responsibility. We are required to ensure that the legal requirements, and those contained in the Data Protection Policy, for data protection are met. Management staff are responsible for ensuring that organizational, HR, and technical measures are in place so that any data processing is carried out in accordance with data protection. Compliance with these requirements are the responsibility of relevant employees at BDA London.

 

8.0 Data Retention

 

Google analytics data is retained for a period of 2 years. If a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purpose outline in this privacy policy or until you request that the Data be deleted. However, even if we delete your Data, it may persist on backup or archive media for legal or regulatory purposes.

9.0 What measures are we taking to avoid the risks?

 

  • Providing an individual the ability to have control over what personal data companies collect from them and how they use it

  • Easily understandable and accessible information about privacy and security practices

  • The collection, use and disclosure of personal data to be done in ways that are consistent with the context in which consumers provide the data

  • Security and responsible and limited handling of personal data

  • Our privacy policy is consumer-centric, therefore allowing an individual access to their data in usable formats, with the power to adjust personal preferences and/or errors

  • Reasonable limits on the personal data that we collect and retain

 

10.0 Opting out & updating subscription settings

 

To subscribe to our website, you may subscribe either through the pop-up box that will appear when you visit our site, or via the footer of our website. By subscribing to our site, you will receive periodic emails from BDA London, info@bdalondon.com.

 

You may opt out of your subscription to our website by clicking ‘unsubscribe’ at the footer of any of our mailers or update your subscription settings (including your consent levels what data you share with us) by clicking ‘update subscription settings’ at the footer of any of our mailers.

11.0 Cookies

 

Your internet browser has the in-built facility for storing small files (cookies) that hold information which allows a website to recognise your account. Our website takes advantage of this facility takes advantage of this facility to enhance your experience. You have the ability to prevent your computer from accepting cookies but, if you do, certain functionality on the website may be impaired.

 

Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies. You can find more information about changing your cookies settings at www.allaboutcookies.org and www.youronlinechoices.eu.

11.1 Cookies that we use

Accessibility - Allows the user access to our site through their search history

User Experience - Used to throttle the speed of requests to server

Marketing - Used by Facebook to register impressions on pages with the Facebook login button

Marketing - For the purpose of advertising, sometimes through a third party

Craft Session - Allows the backend of our website to be translated to the user

12.0 Changes to our Privacy Policy

 

BDA London reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. If we decide to change our privacy policy, we will post those changes on this page. 

 

This policy was last modified on 08/06/2021.

 

Contacting Us

 

If there are any questions regarding this privacy policy you may contact us using the information below:

 

BDA London, The Loom

14 Gower’s Walk

London, E1 8PY

 

info@bdalondon.com