The Weekly Roundup
Here's what's got us talking this week...
THE TIKTOK POP-UP
TikTok and Westfield London have collaborated on the first ‘For You’ house, which will allow users to experience the platform in a physical space. The pop-up will spotlight its top creators and encourage visitors to explore the themed rooms to learn more about the TikTok community. The experiential concept space aims to bring the ‘For You’ feed to life, merging online and offline worlds.
NIKE'S SUMMER COLLABORATIONS
Nike is collaborating with Off-White™, sacai, UNDERCOVER and AMBUSH ahead of the Tokyo Olympics by dropping sporty capsules, with the aim of unifying people through sports. The four apparel collections include themes of neon colour blocking, vintage basketball silhouettes as well as utility and leisurewear styles with playful functionality.
MUJI X AIRBNB
Airbnb and Muji have partnered in creating a holiday home kit packed with hosting essentials. The 23-piece kit includes mugs, waffle towels, hangers, toothbrush holders, lint rollers and classic Muji stationery to create a memorable stay. The kit aims to refresh holiday living spaces in the form of beach huts and city apartments to enhance quality and comfort.
KLARNA'S SOCIAL SHOPPING
Klarna has acquired social shopping platform Hero, paving the way for a more human e-commerce experience. Hero is a platform for in-store teams to engage consumers with reviews, advice and product information through messaging and video chat. Bridging these technologies gives Hero access to 250,000 of Klarna’s retail partners, hybridising the online and in-store shopping experience to form a more personal shopping journey.
ADIDAS' LIQUID BILLBOARD
In celebration of Adidas’ first full-cover women’s swimwear line, the brand invited beachgoers in Dubai to immerse themselves in an interactive liquid billboard. Attendees included amputee triathlete Dareen Barbar and Adidas ambassador Raha Moharrak who joined the ‘Beyond the Surface’ campaign. This swimwear expansion enables all women to embrace the water with more inclusive sportswear options.
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