The Rise of the New Renaissance Man

Our foresight paints the SS27 consumer as a modern Renaissance man. One who moves beyond traditional masculine norms, expressing his eclectic interests and individuality through what he wears.

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Far from conforming, this character thrives on originality. His style becomes a canvas for experimentation, creativity and an authentic sense of self.

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Expect a play on proportions, with shorts coming up high to skim the thigh or arrive in bold, volumed Bermuda cuts. Details such as intentionally placed embroidery, unexpected pockets and off-centre fastenings all bring a fresh take to clean silhouettes, while tactility is centred with unprocessed fabrics, crafted imperfections and plenty of patches.

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I’m thrilled to invite you to preview our Menswear SS27 Report. It’s 178 pages of season must-haves, colour spotlights, key design shifts and defining themes.

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Jemma Battagli

Mens SS27 Editor