trendhub activewear AW23/24
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trendhub active AW23/24 bigger picture
trendhub active AW23/24 the seasons must haves

Comprehensive trend direction 2 years ahead of the season

The Bigger Picture

An introduction to the season,  outlining key shifts in consumer behaviour, specific to the market. These overarching ideas are set to impact the market throughout the course of the season.

The Season's Must-Haves

Highlighting the key overarching design elements of the season, from must-have colours to details and items. This is your must-have checklist for the season.

The Key Influences to Introduce the Theme

We highlight the drivers behind the theme, from conceptual projects and innovations to key cultural references.

Inspiration to Set the Scene

Our overriding look and feel pages bring together inspirational mood imagery, and the key design elements of the theme, to inspire, and inform.

Your Complete Colour Toolkit

Fully referenced colour palettes are supported by core seasonal tones and trend accents. Harmonies showcase key colour pairings.

trendhub active AW23/24 ligjhten up trend and colour
trendhub active AW23/24 trims & details mac desktop

Trims & Details

An edit of the must-have fabric directions for each theme. Featuring up-close fabric photography and commercial design executions.

Key Fabric Directions

Showcasing key trims and finishing details, from hardware and fastening updates to directional design details.

Tactile Fabric Pack Add-on

Upgrade your digital trendbook with the addition of a tactile fabric pack. Featuring a selection of physical seasonal fabric swatches, curated by theme. Complete with essential mill and composition info. Once the trendbook is purchased, an exclusive link will be sent to your inbox with the option to purchase the add-on.

trendhub active AW23/24 fabric pack

Print & Pattern Design Stories

The key print and pattern stories, including six inspirational directions, and eight downloadable original and editable artworks per theme.

Product Capsules

Focussed design capsules, highlighting key product areas specific to each of our five seasonal themes. Designed to be applied to your range build, and to guide your seasonal marketing, and visual merchandising.

The Season's Uniforms

The defining looks for the season, highlighting key product and outfit builds, including CADs, available to download from your digital file library.

trendhub active AW23/24 key looks for him
trendhub active AW23/24 print & pattern
trendhub active AW23/24 original print artworks
trendhub active AW23/24 print & pattern gradient grids
trendhub active AW23/24 product capsule citywear
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