activewear ss24 trend forecast

Comprehensive trend direction 2 years ahead of the season

Trendhub Active SS24 digital trendbook
Trendhub Active SS24 digital trendbook new energy
Trendhub_Active_SS24 DEMO9_edited.jpg

Key Influences to Introduce the Theme

We highlight the drivers behind the theme, from conceptual projects and brands to key cultural references.

Inspiration to set the Scene

Our overriding look and feel pages bring together inspirational mood imagery, and the key design elements of the theme, to inspire, and inform.

Your Complete Colour Toolkit

Fully referenced colour palettes are supported by core seasonal tones and trend highlights specific to older, and younger, boy's and girl's collections. Harmonies showcase key colour pairings.

Trendhub Active SS24 digital trendbook trims and details

The Bigger Picture

An introduction to the season, outlining key shifts in consumer behaviour, specific to the market. These overarching ideas are set to impact the market throughout the course of the season.

The Season's Must-Haves

Highlighting the key overarching design elements of the season, from must-have colours to details and items. This is your must-have checklist for the season.

Trendhub Active SS24 digital trendbook colour harmonies

Key Fabric Directions

An edit of the must-have fabric directions for each theme. Featuring up-close fabric photography and commercial design executions.

Trims & Details 

Showcasing key trims and finishing details, from hardware and fastening updates to directional design details.

Tactile Fabric Pack Add-on

Upgrade your digital trendbook with the addition of a tactile fabric pack. Featuring a selection of physical seasonal fabric swatches, curated by theme. Complete with essential mill and composition info.

trendhub activewear ss24 fabric swatches

Print & Pattern Design Stories

The key print and pattern themes, including all-overs, graphic placements, and inspiration for novelty capsules. Including eight downloadable original and editable artworks per theme.

Product Capsules

Focussed design capsules, highlighting key product areas specific to each of our five seasonal themes. Designed to be applied to your range build, and to guide your seasonal marketing, and visual merchandising.

The Season's Uniforms

The defining looks for the season, highlighting key outfit builds across both younger and older age ranges. Including CADs, available to download from your digital file library.

trendhub activewear ss24 key looks
trendhub activewear ss24 prints
trendhub activewear ss24 prints
trendhub activewear ss24 prints