We are fashion retail specialists focused on trend forecasting, product & brand strategy.

We believe that information without context is just noise. We create bespoke solutions that cut through the noise, distilling mass insights into those that matter most for your brand.

We enable better, faster decision making.

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Trendhub is the ready-to-buy trend division of BDA London.

BDA London are fashion retail specialists providing tailored advisory for brands across trend forecasting, product, and brand strategy. Offering comprehensive trend direction 2 years ahead of the season.

How We Can Help You


We put the bigger picture at the heart of everything we do. We explore global design influences, product innovations, and consumer insights to inform our seasonal macro trends.


Delivering seasonal trend, design, and merchandising support. This can range from trend forecasting and product direction to complete design assistance.


We work with you to build tangible solutions that are relevant to your brand. We combine consumer and market intelligence to deliver retail strategies that are fulfilled through a commercial and operational lens.


We can deliver one-off presentations to your team, bringing together bigger picture thinking and key macro influences in order to inspire and inform.


Working collaboratively, we deep dive into the area(s) of your business where you need additional support. Working together, we can identify key opportunities to strengthen your business.


We can support your team to deliver brand and product extensions, a brand refresh, or a complete brand overhaul.


Our digital trendbooks provide a comprehensive guide for the season. We outline the fundamental shifts in consumer behaviour, providing in-depth context to our seasonal stories.


We produce retail, tradeshow, and catwalk reports that highlight the key shifts and must-have products across categories.

Featured Webinars


The events of the last year shook the industry and changed life as we knew it. Before 2020, it was inconceivable to think that so much could change so dramatically within such a short space of time. But even before the pandemic, the nature of trend forecasting was evolving, and the way trends came to be, developed, and landed was changing. 



Athleisure is not a trend. It’s a change in attitude, and a means of adapting to our evolving lifestyles. We unpack the evolution and acceleration of the athleisure movement, revisit our key athleisure customer groupings, and examine the emerging developments across the industry.

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