Summer 21 is looking fresh for the men's retail space, popping with vibrant colourways and pastel tones taking centre stage. Linen has made a comeback, taking over the scene for summer offering your seasonal vacation (or staycation) looks. Hybrid dressing is seen through smart ad casual looks, as the consumer adapts to lifestyle changes, with comfort becoming a priority. Take a look at our top 5 takeouts below.
A key focus for summer applied across casual wear and basics, with soft purples and tones of green proving the most favourable colour choice.
Linen fabrications offer a lightweight and functional textile as the warmer months approach. Spotted across smart and casual looks, capsules focused around linens proved to be a key focus across retailers.
3D textures offered an elevated interest when applied to casual wear, applied across a variety of textures and techniques varying in size and colourways.
Collegiate style typefaces are undoubtedly a key graphic for summer 21, bringing back life to archive and varsity themes across retro sport styles and casual wear
Neon accents continue into the summer 21 season as the 90's and 00's return, offering a nostalgic take on modern silhouettes. Bold colour applications are applied across destinations, bringing life and excitement to garments.
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