Here's what's got us talking this week...
ADIDAS X MARIMEKKO
Adidas and Marimekko have partnered on a limited-edition collection, making it the first sports apparel range for the Finnish design house. Designs merge Marimekko’s artistic style with Adidas’ functional expertise in performance wear. This bold line consists of pieces for embracing outdoor pursuits from swimming to running, cycling, and walking in PRIMEBLUE and PRIMEGREEN recycled yarns, meeting the collaborator’s sustainability initiatives.
Gucci has opened Gucci Gaok, the second Seoul flagship in the eclectic Itaewon neighborhood, pairing with renowned Korean artist Seungmo Park to celebrate the district’s heritage. The flagship’s exterior is inspired by an imaginary forest, playing with light and shadow to create an illusion. The Korean word ‘goak’ refers to a traditional home reflected inside the store, with Alessandro Michele‘s vision blending with the innovative spirit of its vibrant location.
GAP X WALMART
Gap plans to sell its debut homeware collection through Walmart online, including over 400 items, from bedding to bath products. Walmart is a global leader in the home sector with a digital reach allowing Gap to launch its new category in a scalable way. The range proposes an American style that bridges gaps between generations and cultures. The line will also include organic cotton and recycled materials in a bid to make eco-friendly products more affordable.
Louis Vuitton X NBA
The Louis Vuitton and NBA collaboration focuses on different modes of dressing within basketball, from the travel, to the game, to the press conference. Travel-themed pieces include technical garments which compliment hoodies and shorts. Meanwhile, the game-inspired capsule features Louis Vuitton logo-embellished pieces in an NBA typeface inspired by on-court garments in a varsity sports style. Finally, the press conference looks introduce formalwear with a 90s twist, including a boxy suit and a graphic leather bomber.
& OTHER STORIES MINI-ME
H&M-owned & Other Stories has launched a six-piece mini-me collection with matching dresses and coordinating sets for children and adults. The range incorporates plant dyes and organic cotton with smart-casual silhouettes featuring scalloped hems, puffed sleeves and ditsy floral prints. Photographed on real families, the campaign imagery offers a warm and authentic feel. This launch is part of a broader movement, with Browns, Self-Portrait, and Rejina Pyo each having released kidswear assortments in recent weeks.
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