Here's what's got us talking this week...
ADIDAS X ALLBIRDS
Competitors Adidas and Allbirds have launched their collaborative debut, the FUTURECRAFT.FOOTPRINT. Designed under Adidas’ FUTURECRAFT, the running shoe has a carbon footprint of 2.94kg CO2e, which is a personal best for both brands. Using Allbirds’ knowledge of carbon calculation and natural materials, and Adidas’ manufacturing capabilities, this collaboration proves what can be achieved when brands align their sustainability goals and share expertise and resources.
ZARA BEAUTY
Zara launched its new beauty collection earlier this week in collaboration with British Makeup artist Diane Kendal. The holistic range features products for the face, hands, and nails. The launch is supported by a campaign of short films directed by Fabien Baron, which includes models with hair and makeup in a retro-glam style as they reflect on what it means today to look and feel beautiful.
MADE.COM ANNOUNCES ZERO-COST GIVEAWAY
Following brand sustainability initiatives, Made.com has partnered with giving platform Geev, which offers customers a zero-waste, zero-cost solution to re-home their pre-loved furniture and homewares. This giveaway scheme aims to tackle waste at the end of the product lifecycle while also giving back to local communities.
THE ESPORT GYM
Japan is opening its first esports gym in Tokyo on May 19 for amateur and experienced gamers to train with coaching sessions on offer. The competitive gaming space will include PCs featuring Japan’s most popular games, with monthly membership starting at $50. Global revenues from this ever-expanding industry are expected to surpass $1billion in 2021, dominated by the Asia-Pacific region, highlighting the value of entering the gaming world.
SELFRIDGES WEDDING CEREMONY
With many British weddings canceled or postponed due to the pandemic, Selfridges in London has acquired a temporary license to host “micro weddings” for up to 20 guests. This venture is to ease the backlog of reduced venue availability while providing a unique alternative. Weddings will be held in the wedding suite on the fourth floor, with various packages available. The brand aims to offer new ways to celebrate what everyone has missed out on during the lockdowns.
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