The New Normal: Refocus

Updated: Mar 26

Earlier this year, when the pandemic was still relatively new to us, and the idea of establishing a ‘new normal’ was a new concept, we released a report looking at how these events, along with new innovations, were driving change in consumer behaviours. In our new report, The New Normal: Refocus, we revisit some of the ideas from our original report, 8 months on, tracking how these ideas have grown or shifted, and identifying what we believe will matter most to consumers over the coming years.

new normal refocus report pages

In uncertain times, seeking clarity and making strategic decisions are vital to ensuring positive outcomes. Looking at opportunities for the future and establishing meaningful connections is key.


To request a copy of our new report, The New Normal: Refocus, and to explore what this means to your business, get in touch with the team at studio@bdalondon.com.