Updated: Feb 9
Here's what's got us talking this week...
Adidas Unveils Sportswear Label
Sportswear giant Adidas is launching its first new label in fifty years, Adidas Sportswear. The label centres around “everyday moments and occasions” born from “sport worn for style”. It has been designed to complement the brand’s Performance and Originals labels to elevate the wearer’s everyday appearance with a selection of modern fits featuring cutting-edge performance technology. The label aims to bring the same level of comfort and assurance to everyday life as its performance collections have for athletes for decades.
Net-A-Porter x The Seam
Net-A-Porter is launching its first dedicated customer care and repair service in partnership with clothing repairs and alterations service, The Seam. The ‘Repair & Rewear’ scheme offers clothing alterations and repairs, bespoke customisations, and care and repair. The scheme can be used for handbags, footwear, and jewellery, as the online luxury retailer looks to encourage its customers to shift towards more sustainable behaviours and reduce wasted items.
Pinko Virtual Store with Emperia
Fashion brand Pinko is set to launch its first virtual store in partnership with the virtual store platform Emepria. The digital space will provide visitors with a personalised experience set in virtual surroundings reminiscent of the new boutique in Milan, where customers can purchase Meta Love Bags, and NFTs. The partnership aims to expand the store’s brand awareness and engagement with new communities of women and promote freedom of thought and expression through a uniquely tailored shopping experience.
Zara x Clarks Footwear
Zara and Clarks have teamed up to offer new takes on the classic Wallabee and Desert boots. The range features men's, women's and kid's options and will be exclusively available from Zara via its website and selected stores. One of the key elements of the partnership is that each re-edition design comes with a new chunky crepe sole to create a unique silhouette.
Asos Partners with GoodWeave
Asos has announced that they are partnering with GoodWeave International, a non-profit organisation working to end child and forced labour in global supply chains. The partnership will see ASOS apply GoodWeave’s approach to its Indian suppliers to address label risks in fashion apparel and accessories. The collaboration aims to strengthen the brand's current approach to understanding and addressing child labour rights and modern slavery through auditing and local engagement.
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