top of page
Writer's pictureBDA London

The Weekly Roundup

Here's what's got us talking this week...


Miu Miu Tennis CLub

Axel Arigato x Mulberry


British premium handbag and accessories brand Mulberry has launched a capsule collection designed in collaboration with Swedish brand Axel Arigato. The range features 37 products which bring together the two label's signature offerings and design styles.


Aeire Smoothez Shapewear


Jacquemus Furniture With Exteta


Jacquemus has launched its first-ever furniture collaboration with Exteta. Simon Porte Jacquemus is known for his vibrant celebration of Provençal living and the furniture in the new launch will be his own rendition of the classic GaeAulenti’s Locus Solus outdoor furniture.


Halsey AF94

Coach Circularity with Coachtopia


Coach is tackling waste and extending the lifecycle of their handbags with the launch of their circular sub-brand 'Coachtopia' which reimagines discarded material into completely new accessories. The product range will see an array of all-gender ready-to-wear apparel, crafted with recycled and renewable materials. Each item will also feature an embedded NFC chip, giving customers true transparency into the manufacturing process.


Mr Price Coca Cola

Zalando Virtual Assistant Powered by ChatGPT


The OpenAI technology on Zalando will now allow customers to ask questions and provide them with relevant suggestions. For example, if a customer asks: “What should I wear for a wedding in Santorini in July?” Zalando’s fashion assistant will understand that this is a formal event, analyse what the weather is like in Santorini in July, and therefore provide recommendations of products based on tailored inputs.



Nike Style Seoul

H&M 'Youth Destination'


The H&M Group has announced that two of its brands, Weekday and Monki, will be merging to offer a 'Youth Destination'. The three-way brand umbrella hopes to help reduce administration and operational costs as well as free up resources to further focus on the development of brand experiences. H&M said it aims to strengthen its competitive position by leveraging customer synergies.

To receive these updates straight to your inbox, subscribe to our mailer below.






Comentarios


bottom of page