Updated: Jan 18
Here's what's got us talking this week...
Miu Miu’s Tennis Club
In celebration of their Fall Collection, Miu Miu took over the West Side Tennis Club based in Queens, New York, inviting guests to take part in a day of tennis. The one-day-only event saw guests dressed pleated Miu Miu tennis skirts, with professional instructors at hand to offer optimistic encouragement.
Aerie’s Anti-Shapewear Shapewear
Aerie, known for its swimwear and innerwear, unveils their first shapewear range, Smoothez. Aiming to break societal standards of traditional shapewear 'perfection', their new range offers a more comfortable approach with a ’second-skin’ feel. The collection will include 18 styles and a variety of colours endorsed by the likes of Selmar Blair, Alexandra Daddario and Danielle Brooks.
DressX Partners with Meta
Digital fashion retailer DressX has partnered with Meta in creating an avatar store, with avatars and 3D digital fashion products available for purchase across Instagram, Facebook and Messenger. The Avatar Store, which officially opened in June, has already collaborated with the likes of Thom Brown, Balenciaga and Prada.
Nike Style Seoul
Located in the arty neighbourhood of Hongdae, Seoul, Nike’s latest innovative retail concept sets out to delve into the sporting world with a mixture of physical and digital customer experiences. Visitors are able to shop seasonal product in addition to territory-specific collections that resonate to the area. The concept is set to expand both regionally and globally, offering an immersive experience driven by community.
Halsey Announces Second Walmart Beauty Brand
Singer-songwriter, Halsey, will be launching her second beauty line, af64, with US mega brand Walmart. With 67 products spanning from lip, check and eye make-up to signature accessories, af64 will offer an affordable alternative to the self-expressive GenZ consumer base. The cosmetic range is not only considerate and inclusive of all skin shades but is also kind to the planet, being 100% vegan and cruelty-free.
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