Here's what's got us talking this week...
Nature is Healing Capsule by Tombogo
In a tribute to nature, LA-based brand TOMBOGO has unveiled an Earth Day capsule alongside a series of pop-ups and workshops. The Nature Is Healing collection features a range of apparel and accessories, including a graphic t-shirt, tote bag and baseball cap made from 100% recycled cotton adorned with nature-inspired messaging.
Apple Eco Initiatives
In celebration of Earth Week, Apple is helping its users take action, encouraging them to explore the natural world and learn about issues caused by climate change. Apple Maps has released 25 new guides that help its consumers find green spaces, city trails and family events. Meanwhile, Apple Fitness+ has released an immersive Time to Run episode that takes listeners through the sights and sounds of Yosemite National Park. The company will also donate $1 to World Wildlife Fund for every purchase made on Earth Day.
Educational Installations
In time for Earth Day, Leeroy New has revealed a large-scale installation commissioned by Somerset House that captures the problematic life cycle of everyday objects and single-use plastic waste. The Arks of Gimokudan is a fantastical piece made from recycled materials and plastic waste, creating the illusion that visitors are underwater to raise awareness about rising sea levels and pollution.
eBay's Imperfects Edit
Coinciding with Earth Day, eBay UK has launched an Imperfects edit, spotlighting products from major high street and high-end brands that did not meet the manufacturer's quality standards. Slightly defected yet still suitable for sale, eBay hopes to encourage circularity with pieces at up to 60% off, keeping perfectly good products out of landfill.
The Outnet x Palmer//Harding Upcycled Collection
The Outnet has unveiled a collection with Palmer//Harding created from archival fabrics from past collections. The items from the range have a Digital ID with a scannable QR code that provides information about the item’s history and fabric origin to promote traceability. The collaboration promotes a circular fashion system to avoid wasting excess fabric.
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