Updated: Jan 18
Here's what's got us talking this week...
River Introduces River Studio
River Island has unveiled a fresh new store concept to the high street set to optimise customer shopping experiences. The new concept “River Studios” will debut on 26th August in Derby before being rolled out to other locations. The physical space is designed to enhance the consumer journey with new technological innovations, including virtual fitting rooms, an in-store AI stylist and smart shopping technology that allows customers to order from the online offering in-store.
Paul Smith Introduces Homeware
British fashion designer Paul Smith has launched his first-ever homeware collection for AW22. The collection features cushions, blankets and towels, all showcasing the designer's love of colour and stripes. The fashion house expects to expand its homeware collection in the coming season, reworking its signature use of colours and stripes to create a unique and identifiable design for interiors.
Stüssy x Converse Collaboration
Heritage streetwear brand Stüssy joins forces with Converse this summer with a reworked version of the Chuck 70 Hi. Their new trainer, dubbed 'Surfman', arrives in a light pink colourway. Additionally, the duo has taken a sustainable approach by replacing the traditional canvas upper material with hemp fabric. The Stüssy X Converse Chuck 70 HI Surfman sneakers are available via the Stüssy website from 26th August.
Simply Be Partners with Hirestreet
Plus size womenswear e-tailer Simply Be has teamed up with fashion rental platform Hirestreet for its first rental edit. The collection will range from sizes 10–32 and consist of 23 pieces, including some of the retailer’s bestselling own-label occasion wear and a bridal dress. This rental edit is an important milestone for the company in its wider sustainability strategy, which includes the goal to achieve net-zero emissions by 2040 and for all products to be responsibly sourced.
Adidas Originals Forum Sneaker Mobile Tour
Influencer marketing and PR agency, North Six, have teamed up with design fabricants, Pink Sparrow, to create a larger-than-life Adidas originals shoe box replica constructed out of shipping containers. The 16 by 30-foot model acts as a delivery van throughout the day, surprising celebrities and influencers with new Adidas Originals Forum sneakers.
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