Here's what's got us talking this week...
Glossier to Sell Products in Sephora
After 8 years of operating as a direct-to-consumer-brand, Glossier is set to enter its first-ever retail partnership with Sephora. The partnership is due to hit stores in early 2023 across the USA and Canada as well as on Sephora’s e-commerce channels. This collaboration is particularly exciting for customers as Glossier have refrained from working with third party retailers in the past.
Tommy Hilfiger's Unisex Rental Range on Rotaro
To boost its commitment to circularity and sustainability Tommy Hilfiger is partnering with rental platform Rotaro on a six-month pilot programme. UK customers will be able to shop from the Tommy X Romeo collection, one-of-a-kind archive pieces, and Tommy jeans from July 27th onwards.
Burberry Supports Female Gamers in E-sport
Burberry joins forces with e-sports organisation Gen.G on a four-part educational series and a scholarship to support an emerging e-sport player. This collaboration is in support of women in e-sports due to the lack of inclusivity in the gaming industry. This partnership marks Burberry’s first steps into the e-sports space.
Depop x Sims 4
Digital resale marketplace Depop is entering the gaming space through a new partnership with The Sims 4’s high school years expansion pack. The collection will be built up of in-game fashion items that players will be able to purchase from a virtual thrift store called Thriftteat. Depop has enlisted 5 of its most popular sellers to craft custom pieces for the collaboration.
Save Your Wardrobe Receives $3 Million in Funding
Save Your Wardrobe, a digital platform that digitises a user’s wardrobe and allows them access to upcycling and repairs services, has received $3 million in funding. The digital wardrobe platform will use this funding for expanding to new European markets, aid growth in its product and technology teams, and scale up its B2B offering for brands and retailers.
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