Here's what's got us talking this week...
PHYSICAL FASHION SHOWS RETURN
Fashion shows are returning with a mix of physical and digital events. The continuation of digital shows is allowing global access for both consumers and industry professionals. Easing restrictions have encouraged fashion weeks to bring back traditional in-person events, with NYFW scheduled for 8-12 September. Eleven leading designers have committed to presenting their collections at NYFW for three seasons as they hope to bring back the energy of a live show.
MYTHERESA X VESTIAIRE COLLECTIVE
Mytheresa has entered the resale market, partnering with the Vestiaire Collective to launch a second-hand fashion service. The platform will initially be exclusively for Mytheresa’s top clients in Europe to sell second-hand bags in exchange for store credit, which will expand to other customers and categories later this year. Mytheresa’s move into the resale space is part of a sustainable initiative to embrace circular fashion, encouraging consumers to resell the pieces they no longer wear.
FERRARI'S HIGH FASHION
Ferrari plans on attracting fashion ‘hypebeasts’ with their debut ready-to-wear line, expanding into the luxury lifestyle side of the business. The collection will launch through a physical catwalk show located in Ferrari’s hometown Maranello in northern Italy, with a motorsport aesthetic made up of sophisticated technical fabrics. After the launch this month, the brand will follow a drop model, selling in boutiques across Maranello, Rome, Milan, Los Angeles, and Miami.
John Lewis & Partners and cult brand Mother of Pearl have debuted a homeware range, which is said to be their most sustainable collection yet. The range offers calm and restorative pieces with a timeless feel, which are designed to be kept forever. The 21-piece homeware collection ranges from bedlinen and cushions to organic silk eye masks, all using certified organic silk and cotton fabric bases. While resale goes mainstream, this collaboration advocates for buying pieces that you will want to keep forever.
THE NETFLIX STORE
Netflix is launching its first online store, selling limited-edition apparel from its popular original shows. The store is accessible to US customers and will include merchandise from shows like Stranger Things, The Witcher, Lupin, and anime series Yasuke. The company aims to bring stories from the screen into people’s daily lives, creating an immersive experience through curated items and rich storytelling.
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