THE BIGGER PICTURE
Each of our trend books starts with a digestible introduction to the season, outlining key shifts in consumer behaviour specific to the market. These overarching ideas are set to impact the womenswear market throughout the season.
Below, we share an exclusive overview of the overarching ideas that will shape the SS25 season for Womenswear:
RECONNECTION: As gender rights cause flashpoints across the globe, women are finding ways to connect with their womanhood in new — and ancient — ways.
AUGMENTED MOODS: Consumers are finding ways to heighten their senses, to express their individuality and get a little escapism from hectic lives, thanks to AI and virtual environments.
COMMITTED DESIGN: Circularity becomes not just sustainable, but regenerative. Brands and retailers are taking a more holistic approach to design, considering collaboration, re-use and repair.
THE SEASON’S THEMES
Following our big ideas and seasonal must-haves, you’ll discover our key themes, featuring key influences to the theme, a complete colour toolkit, fabric and trim direction, curated print and pattern stories, original print collections, and suggested product focusses to support your range-building and marketing directions for the season. Each theme is rounded off by a concise trend checklist.
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