THE BIGGER PICTURE
Each of our trend books starts with a digestible introduction to the season, outlining key shifts in consumer behaviour specific to the market. These overarching ideas are set to impact the market throughout the course of this season.
Below, we share an exclusive overview of the overarching ideas that will shape the SS25 season for Youth:
LIBERATED CHILDHOOD - Families, institutions and brands are creating new ways for kids to express themselves, through creativity, experimentation and an anti-perfection attitude.
IN CONTROL - Children and young people are increasingly taking a leading role in their families as well as in social and wellbeing issues.
POSI-TECH- Children’s use of technology is a hot debate, with many emphasising its negative impacts, but tech can be a positive influence on childhood too.
THE SEASON’S THEMES
Following our big ideas and seasonal must-haves, you’ll discover our key themes, featuring key influences to the theme, a complete colour toolkit, fabric and trim direction, curated print and pattern stories, original print collections and suggested product focusses to support your range-building and marketing directions for the season. Each theme is rounded off by a concise trend checklist.
Want to unlock more? Click the "Discover More" banner below, where you will be passed on to one of our team who can help you out with a discovery session.