THE BIGGER PICTURE
Each of our trend books starts with a digestible introduction to the season, outlining key shifts in consumer behaviour specific to the market. These overarching ideas are set to impact the market throughout the course of this season.
Below, we share an exclusive overview of the overarching ideas that will shape the AW24/25 season for Youth:
AS YOU ARE - Rejecting societal pressures, youth audiences welcome a carefree era, showing up as they are, and prioritising their own values and interests.
RESILIENT COMMUNITIES - Brands, designers and artists are crafting communities that are rebuilding confidence and connection between young people.
CHEERING DESIGN - From playful packaging to expressive silhouettes, aesthetics shape Gen Z priorities, as they seek meaningful yet joyful design.
THE SEASON’S THEMES
Following our big ideas and seasonal must-haves, you’ll discover our key themes, featuring key influences to the theme, a complete colour toolkit, fabric and trim direction, curated print and pattern stories, original print collections and suggested product focusses to support your range-building and marketing directions for the season. Each theme is rounded off by a concise trend checklist.
Want to unlock more? Click the "Discover More" banner below, where you will be passed on to one of our team who can help you out with a discovery session.