SS24 Beauty Webinar Preview

Consumer Preferences are constantly evolving, making it essential for brands to keep up with needs and demands. Consumers are more switched on, more savvy and more demanding than ever before. We run through the SS24 Beauty Bigger Picture Thinking: Our 3 overarching ideas that are set shape the season.

Consumers are asking more of brands than ever before – sustainability, authenticity, innovation and relevancy on top of the long-standing demands for quality, value and

convenience. Furthermore, one size no longer fits all, as we seek out brands, organisations and spaces that serve our unique needs. Personalisation is key, from beauty and personal care formulations to bite-size packaging that encourages a mix-and-match approach. Finally, the focus on physical and mental wellbeing is increasingly strategic, as we consider what changes we can make for healthier, happier, longer lives.

With an overwhelming amount of information available to companies, it's vital to dissect what is most relevant and what it means to your brand. Join our future-facing event where we'll share the upcoming trends set to impact the beauty industry in the Spring Summer 2024 season. In our webinar you’ll discover an insight into our key themes, featuring key ingredients & treatments, muses, art direction & packaging, textures and product focusses to support your range-building and marketing direction for the season.

SYNCHRONISED

Consumers are now more focused on mental health and wellbeing than ever before. The future of the industry will

combine and connect previously distinct pillars of health, and move towards a more democratised understanding of

what it means to put yourself first. Standards for wellbeing will redefine self-care as a social and environmental practice as much as a personal one.

MOTHER NATURE

Inspired by ancient global traditions and a collective desire for a greater sense of

connection and compassion, to ourselves, to others and to the natural world, Mother Nature is born. Practices such as

Ayurveda are being redefined for modern consumers who are looking back to ancient traditions to improve wellness.