Comprehensive trend direction 2 years ahead of the season
The Bigger Picture
An introduction to the season, outlining key shifts in consumer behaviour, specific to the market. These overarching ideas are set to impact the market throughout the course of the season.
The Season's Must-Haves
Highlighting the key overarching elements of the season, from must-have formulas to details and finishes to key product areas. This is your must-have checklist for the season.
Key Ingredients &
We highlight key updates and focusses across ingredients, formulas and treatments for beauty and wellbeing.
Evoking an attitude for each theme, these pages support marketing and art direction.
Art Direction & Packaging
Key directions for product styling and packaging in context to theme.
Here, we highlight the defining products and looks across skincare, wellbeing and fashion make-up.