Weekly Roundup

Here's what's got us talking this week...


Kendal Jenner named creative director of Fwrd


Kendall Jenner Named Creative Director


Model and influencer Kendall Jenner has been appointed creative director of luxury fashion e-tailer Fwrd. This follows news of British influencer Molly-Mae Hague being named creative director of Pretty Little Thing, highlighting the power of the influencer market. Jenner’s new role will entail determining the look and feel of the website, curating monthly edits and must-have trends, as well as guiding marketing ideas and brand partnerships.



Roblox hosts a digital skate experience with vans


Roblox Hosts A Digital Skate Experience


Vans and online platform Roblox have collaborated to form a digital shopping experience that pays tribute to Vans signature skating heritage. The experience allows users to design their own avatars and customisable skateboards, and try on Vans shoes while practicing their skating in the immersive digital skatepark. This emphasises the brand’s message of individual expressionism and creativity while bridging the gap between digital and physical.



M&S steps away from suiting


M&S Move Away From Suiting


Previously a high street destination for suits and formalwear, Marks & Spencer has removed suiting from over half of its stores. Instead, the brand is focussing on separate pieces like chinos and shorts for menswear to meet evolved consumer demands, accelerated by the pandemic. To learn more about The New Face of Formal, request our report here.



Amazon future department store


Amazon's Future Department Store


Following a vast number of department store closures across the high street, Amazon is hoping to revive the department store sector. Existing stores like Amazon Go demonstrate the possibilities of the company’s future department store model and how seamless integration of technology through augmented reality and multi-sensory experiences may form a new direction for the market.



IKEA resale scheme


Ikea Map Out Resale Scheme


Ikea has been trialling a resale program in the US following its launch of other repurchase programs around the world as it works towards its sustainable climate-positive 2030 aims.. The current pilot program encourages customers that are part of the loyalty scheme to exchange their used Ikea furniture for store credit where the items will be resold for discount prices.



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