Here's what's got us talking this week...
Off-White™ x The Met
Following an appearance at The Met Gala, Virgil Abloh’s Off White™ has dropped a joint collection for the museum. The collaboration is available in a literal off-white colourway decorated with block text with pieces ranging from a pullover hoodie to a handbag. The other designers collaborating with The Met in celebration of The Costume Institute’s 2021 exhibit, In America: A Lexicon of Fashion, include Brother Vellies, Pyer Moss and Collina Strada.
Digital Gallery Showcases British Sustainable Fashion
Yoox has partnered with the UK Department for International Trade to spotlight sustainable fashion brands via a digital gallery on Yooxygen. The brands selected are those targeting the next generation of consumers to encourage a future of more conscious buying behaviours. The digital exhibition also celebrates international collaboration and emphasises the importance of inclusive, ethical design.
JD Sports Enters the Beauty Market
JD Sports has entered the beauty market following the acquisition of haircare brand Hairburst. The brand sells vitamins and styling products for the hair and is marketed predominantly through social media. JD Sports plans to acquire more businesses in the booming beauty sector as it continues to build a stronger identity in the UK market regarding millennial and gen z consumers.
L'Officiel Unveils Virtual Museum Metaverse
L’Officiel has launched a virtual museum experience named House of Dreams in celebration of its 100th anniversary. The multimedia space displays works from the magazine’s archives across 18 virtual galleries. The immersive digital experience will showcase the artworks as NFTs highlight the company’s commitment to an innovative future.
Zara Launches Pet Collection
Zara has unveiled a pet collection with matching outfits for dogs and their owners. The autumn/winter silhouettes vary from varsity sweaters to coordinating shearling jackets, as well as leashes and harnesses. The pet boom over the past year has spurred more dog-friendly spaces and pet-driven homeware collections, with fashion being no exception.
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