Here's what's got us talking this week...
Levi's Enters Athleisure Market
Levi’s Strauss & Co is to acquire US athleisure brand Beyond Yoga for an undisclosed amount as it looks to expand into the lucrative category post pandemic. Beyond Yoga would operate as a standalone division, keeping in line with their current focus on body positivity. Levi’s plans to expand the brand into retail spaces as well as develop its wholesale footprint.
Vans Unveils Eco Theory Collection
Vans has unveiled a more sustainable approach to its everyday classics with its new Eco Theory collection by re-imagining iconic silhouettes. Designs feature natural and water-based inks, 100% organically grown cotton canvas, natural rubber outsoles, natural jute fibre laces and a cork footbed with water based glues to hold it all together – all derived from farms that follow ethical and sustainable practices.
Burberry x Blankos Block Party
Burberry has partnered with Mythical Games to launch a non-fungible token (NFT) collection in their flagship, titled Blankos Block Party, and is the first luxury brand to feature, paving the way for future digital ownership in gaming. Customers are continuously redefining community spaces and the ways in which they connect with brands, and this collaboration reflects Burberry’s longstanding spirit of innovation and creativity.
Boohoo Opens Supply Chain Viewing
Amid fresh allegations of worker exploitation Boohoo has launched a new initiative, offering customers the opportunity to take a look ‘behind the scenes’ of its supply chain. Customers will be given an ‘all-access day’ and the opportunity to meet the real people who make their clothes. As a part of this initiative, the group also stated that they would publish a full list of its UK suppliers and has cut ties with hundreds of factories.
Moncler's Carbon Neutral Goal
Italian luxury brand Moncler is within months of becoming carbon neutral across all its own sites, including production facilities, logistic centres, offices and retail. The carbon neutral goal is being achieved through a combination of efficiency programs, basing its sustainability targets on five pillars, including acting on climate change, thinking circular, and tracing and sourcing responsibly.
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