Here's what's got us talking this week...
Hérmes Gym Pop-Up
Hermès has unveiled a pop-up in Brooklyn called HèrmesFit, where visitors can book exercise classes to immerse themselves in the Hèrmes brand. The store features contemporary gym-inspired aesthetics adorned with Hèrmes accessories as well as climbing walls, photobooths and a juice bar to provide a rounded fitness experience.
Anya Hindmarch's Supermarket Bag
The Aura Blockchain Consortium and the OTB Group have partnered with consultancy Bain & Company to create more accessible forms of transparency through sustainable blockchain solutions within the luxury industry. The collaboration plans to explore blockchain and NFT brand to consumer engagements a Bain & Company work to create a personalised customer journey.
Luxury Blockchain
The Aura Blockchain Consortium and the OTB Group have partnered with consultancy Bain & Company to create more accessible forms of transparency through sustainable blockchain solutions within the luxury industry. The collaboration plans to explore blockchain and NFT brand to consumer engagements a Bain & Company work to create a personalised customer journey.
M&S Trial Rental Service
M&S has paired with clothing rental website Hirestreet as they trial their rental service ahead of the Christmas season. The initial offering will include 40 womenswear pieces starting from £13 for four days for an accessible scheme that gives consumers an alternative to traditional consumption.
Apple Self Service Repair
Over the past three years, Apple has doubled its service locations, highlighting the high demand for service and repairs. The company is set to launch a self-repair service program, giving customers the instructions and tools to fix hardware issues from home. The initial home kits will focus on display, camera and battery functions and customers will be able to exchange their used parts for store credit to retain brand loyalty.
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